The foyer→wing vi

The Sketchbook, made because I wanted to.

No client, no brief, just a hand that doesn’t stop moving after hours. A full brand rebrand for a pressure-washing startup I co-owned, branded and marketed, a wall of standalone marks, and the characters and illustrations that came out along the way.

Logos · rebrand · illustration Personal work · unpaid, uncommissioned 21 pieces on view
Exhibit 01 · The rebrand swipe →

Poseidon → Rocket Pressure Washing

Brand identity · 6 pieces

Poseidon Pressure Washing was the original name (trident mark, flyer, business card, the works) until the name itself turned out to be taken. The rebrand to Rocket kept the same offer and contact details but swapped the whole feeling: waves and marble for stars and launch smoke.

Swipe or scroll sideways slide 01 / 06
Exhibit 02 · Logos & marks click to view

A wall of standalone marks

Logo design · 5 pieces

Marks built for their own sake: no brand brief behind them, just a shape, a story and however many revisions it took to earn the linework.

Fish / Dragonfly mark
Comet Runner mark
Octopus mascot mark
“Play” wordmark
Dragonfly tattoo design
Exhibit 03 · Characters & illustration click to view

Whatever the hand wanted to draw

Illustration · 10 pieces

Character sketches, one-off scenes and a couple of signed pieces: the loosest room in the museum, and the one closest to just drawing for the sake of it.

Character sketch sheet
Retro character
Psychedelic walker
Goggles character
Fence walker
Dandelion field
“Back 2 School”
Lighter study
“Revenge.”
Knife study, “RM 83”
End of the walk ← Return to the foyer